01 / METRIC
No AI visibility score
You can't tell a client where they stand if you have no way to measure it. Competitors who do will take the conversation.
// AI VISIBILITY FOR AGENCIES
Your clients areinvisible to AI.You're not reporting on it.
VRTL Score shows how your clients are ranked, mentioned, and recommended across top AI models so you can deliver reports that actually prove value.
Tracks across
AI Authority Report
Executive summary
Your Client · April 1, 2026
PDF
68/100
62%
Mention rate
60%
Top position
0%
Authority
Competitive ranking
#1Your client
#2Competitor A
#3Competitor B
RISK
Fragile lead
Competitors within range
// THE PROBLEM
Clients are starting to ask why ChatGPT recommends a competitor.
Most agencies don't have a metric, a report, or a defensible answer.
02 / REPORTING
No report clients understand
Rankings data doesn't answer 'why is ChatGPT recommending our competitor?' A VRTL Score report does.
03 / REVENUE
No way to sell it as a service
Among agency services, AI visibility is growing fastest. Without a product to deliver, you're watching others charge for it.
Search used to rank pages. AI now chooses answers.
Show clients where they are winning, losing, and getting displaced.
VRTL Score turns AI visibility into a report ready for clients, with model breakdowns, competitor pressure, and prioritized actions.
Executive summary
72Visibility score
Mention rate 62%vs. prior +4 pts
One composite number across engines, built to trend on every client call.
0100
Executive summary: one screen they understand
Model analysis
Visibility by engine
Same prompts · normalized scores
ChatGPT
85
Gemini
60
Claude
45
About 40 points from best to worst engine. Lead the recap with the weakest surface first.
Model breakdown: where each engine puts them
Recommended actions
Next steps
Prioritized for this client
- HIGHClose the citation gap on head term prompts your client should own.
- MEDAlign on page proof with passages models are already quoting.
- HIGHCounter competitor mentions before they harden into default answers.
Recommended actions: prioritized next steps
// FOR AGENCIES
Turn AI visibility into a billable service.
Package AI visibility into a deliverable you price, repeat, and renew on. Not another internal dashboard only your team sees.
$2K to $10K /mo service layer
Agencies are already packaging this into retainers.
We ran this for a client and immediately saw where they were losing visibility in AI answers.
Add a new line item
Give clients a clear view of how AI models rank and recommend them.
Increase retainers
Answer the question clients are starting to ask: why is AI recommending someone else?
Defend client relationships
Turn AI visibility gaps into concrete strategic recommendations.
// HOW IT'S MEASURED
Search ranked pages. AI ranks answers.
Visibility in answer engines is simple: do models mention you, where, and as a source?
PRESENCE
Are you mentioned at all?
ChatGPT
Gemini
Claude
POSITION
Are you near the top or missing from the answer?
#1 Your client
#2 Competitor A
#3 Competitor B
AUTHORITY
Are you being cited as a trusted source?
Citations: 0%
Target: 15%+
Improve with press + backlinks
If you can't measure AI visibility, you can't sell it.
If you can't sell it, you lose the client.
Run a free snapshot →
Generate a report ready for clients in minutes.
FAQ
Questions agencies ask before they run a snapshot
Straight answers on what VRTL Score measures, how reports work, and what you can charge for.
AI visibility is how often and how prominently a brand appears when someone asks ChatGPT, Claude, Gemini, or other AI answer engines for a recommendation. It's the new version of 'do we rank on page one?'
We run standardized discovery scenarios across multiple AI models, analyze where and how your client is mentioned, then produce a composite visibility score based on mention rate, positioning, and citation quality. Every data point is preserved as evidence.
Currently ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), and Perplexity, with additional engines added as they gain user share.
The score combines three dimensions: how often your client is mentioned (mention rate), where they appear in the response (top, middle, or bottom), and whether they're cited with sources. Results are normalized across models into one number executives can use.
SEO tracks where pages rank in search results. VRTL Score tracks whether AI models mention, recommend, or ignore your client entirely when someone asks a direct question. Different signal, different tool, different conversation with your client.
Most agencies position this as an AI visibility audit at $500 to $1,500 per report, or a monthly monitoring retainer of $800 to $2,500. VRTL Score gives you the product to deliver it and the PDF to justify the fee.
Yes. PDF reports include your agency logo and branding. They're designed to be handed directly to clients as a professional deliverable, supporting renewals, upsells, and new business pitches.
Run your first snapshot directly from the dashboard. Enter a client name and category, select the AI models to test, and your report is ready in minutes. No setup, no dev work, no credit card required to start.
The agencies winning AI visibility are running snapshots right now.
First snapshot is free. Report ready in minutes. No dev work required.
Free to start·No credit card·PDF in minutes